Aged 25 to 40, with a secondary segment ranging from 18 to 24

Typically live in or near outdoor-accessible regions

Pacific Northwest, Colorado, Northern California, and parts of the Northeast

Active participants in outdoor activities such as hiking, fishing, rock climbing, camping, and off-roading.

Many have college degrees and a moderate to high disposable income

Prioritizes ethical and eco-friendly products

Gravitate toward earthy, nature-inspired color palettes—greens, browns, tans

Appreciate the bold, functional aesthetic offered by brands like Patagonia, The North Face, and KÜHL